Chevy tough my ass

Tags

advertising, cable, chevy, cigarettes, commercials, cool, flirt, magazines, media, money, Slice of life, teenagers, writing

Slice 87 of 365

I have been seeing a Chevy commercial lately, and now again just ten second ago, which is really irking me. They claim they are showing real people, not actors, a picture of two men in the same location. The only difference (supposedly) is that one is standing next to a small car and the other is standing next to a large Chevy truck.

They then go on to ask, what I would consider leading questions, their non-actors how they feel about each gentleman almost as if they were two different people because of the different vehicles they are standing next to. 

I shouldn’t find this tactic unusual at all. Advertisers have been guilty of manipulating our self worth since the beginning of hawking products began.  Cigarettes make you cool, clothes and makeup make you more attractive, blah, blah, blah.

It isn’t just advertisers either, it’s all media. Magazines for women, for men and worse yet for teens. 

That’s all unsure, gangly and already frustrated teenagers need is national attention on what they’re doing wrong and why. And of course their advertisers have the answers for that conveniently right there in their pages amongst the helpful advice on how to dress or flirt. 

Money of course being the key to all of this madness. Maybe having to get rid of the cable will have even more benefits than I’ve imagined. 

Mass manipulation keeps going and going and going…

Until tomorrow…